La Salle University reported a sharp enrollment and revenue rebound, following a compliance warning from its accreditor related to financial stability. Enrollment increased 23% in 2024 and the school enrolled its largest first-year class since 2019, with on-campus housing expanding for additional capacity. President Daniel Allen attributed the turnaround to a tighter focus on La Salle’s liberal arts mission and more personalized admissions communications, emphasizing in-person teaching and campus experience over broader viral digital marketing approaches. The strategy also adjusted outreach beyond a sole focus on Pell and first-generation audiences. The re-affirmation of accreditation in May suggests La Salle has addressed key risk factors, but the case illustrates the speed at which higher education financial stability and enrollment strategy become compliance-critical under contemporary accreditation scrutiny.