Admissions counselors are expanding roles beyond selection to active 'matriculation support'—helping admitted students with financial aid, registration, housing and onboarding—to boost yield amid enrollment headwinds. The shift comes as MBA applications fall sharply this cycle, driven largely by a steep decline in international applicants tied to visa uncertainty and geopolitical signals. Business schools are recalibrating Round‑3 strategy and outreach; undergraduate and graduate admissions teams are reallocating resources to convert admits into enrollments and to shorten the summer melt pipeline.