Colleges are redefining admissions offices’ role to include post‑acceptance coaching that helps admitted students complete complex enrollment steps—financial aid, registration, housing—to improve yield and matriculation. Admissions directors at regional universities described one‑on‑one navigation support as essential as institutions face enrollment pressure and more skeptical prospective cohorts. At the same time, graduate and MBA students are pushing curricula changes: surveys show a large majority want AI, automation, and data‑strategy skills embedded in core programs, with 78% saying AI literacy should be a graduation requirement. Many programs have yet to deliver promised instruction, opening an operational and strategic gap for business schools as employers increasingly demand applied AI competencies.