Colleges are reshaping admissions work: offices that once focused primarily on selection now spend more time helping accepted students complete the complex administrative steps required to matriculate — from financial aid and housing to course registration. Admissions directors at institutions like Augsburg University report high‑touch interventions to improve yield and student persistence. At the same time, FAFSA simplification produced a major policy shift: NCAN reports 1.7 million more students qualified for maximum Pell Grants in 2025‑26, a 27% jump. The twin trends — more intensive admitted‑student support and a sharp rise in Pell eligibility — reshape enrollment operations, financial‑aid planning and campus budgeting. Institutions must pair outreach with capacity to absorb newly eligible students and anticipate potential strain if Pell funding remains level.