A new report highlighted that enrollment interest among potential adult students remains broad—pushing campuses and policymakers to reduce cost, time, and procedural barriers. The “65 Million Reasons Why Intent Matters Most” report from the Council for Adult and Experiential Learning and College APP estimates strong demand for virtual and shorter-term career pathways. The report says women, adults ages 25 to 34, Black and Latino adults, and lower-income groups show higher intent to enroll, while cost and time remain the dominant obstacles. It also notes that adults with lower incomes and less education cite difficulty navigating the enrollment process. Recommendations include promise programs and last-dollar scholarships for predictable total cost, modular and accelerated pathways (including stackable certificates and competency-based education), and streamlined admissions and advising to reduce “procedural burden.” For higher education leaders, the report aligns with growing demand for flexible learning models and clearer enrollment navigation for first-time adult students.