Campuses have moved from experimentation to routine use of generative AI: Coursera’s industry survey found near-universal adoption among students and faculty and strong student demand for formal instruction. But leaders now face immediate operational and academic-integrity problems as instructors report rising instances of undisclosed AI‑generated work and professors scramble to adapt assessments. The survey quantified high student optimism about AI improving performance alongside striking gaps in institutional policy—only a minority of institutions report formal AI governance. What happened: Coursera’s report and campus accounts show widespread use for research, writing, exam prep and grading tools. Who’s involved: students, faculty, employers and Coursera’s analytics. Why it matters: Institutions must pair fast adoption with clear academic‑integrity policies, training and assessment redesign or risk reputational damage and accreditation scrutiny.