Students are increasingly using ChatGPT and other AI tools to research colleges, prompting institutions to prioritize ‘AI visibility’ in recruitment and digital outreach. Admissions teams told to ensure institutional information appears in AI results as prospective applicants rely on chatbots for initial guidance. At the same time, employers report graduates arrive underprepared to use AI in the workplace: a survey from CarringtonCrisp and partners found a majority of employers expect hands‑on AI experience yet many universities lack comprehensive training. Alumni report largely self‑directed AI learning rather than structured coursework. Business and academic leaders must accelerate curricular and co‑curricular investments in applied AI literacy, align learning outcomes with employer needs, and reassess career services to bridge the gap between institutional instruction and workforce expectations.