Colleges are formalizing AI strategy by creating senior roles to coordinate campuswide policy and deployments. Several institutions have appointed chief AI officers or similar positions to align research, teaching, operations and risk management, while some early hires have already been eliminated as expectations and execution collide. Proponents say a central leader can drive coherent governance and responsible adoption across units; critics warn a single role cannot keep pace with rapidly changing capabilities and that decentralized academic needs will clash with centralized controls. Institutions still lack standardized role descriptions, leading campuses to experiment with authority, reporting lines, and measurable deliverables for AI governance.