Fort Hays State University launched a pilot using AI as a teaching assistant to give students tailored, course‑specific support when human TAs aren’t available. Faculty reported positive qualitative feedback from students who liked AI responses tied directly to class content, but administrators emphasized the need for oversight, training and clear boundaries. Meanwhile, a survey from EAB found nearly half of teens used generative AI to research colleges by the end of 2025, influencing where they apply and what they study. Counselors and enrollment managers warn that AI can both broaden access to college information and carry risks when students overweight algorithmic advice without human guidance. Institutions are adapting recruitment, advising, and instructional design: admissions offices must account for AI‑driven prospecting patterns while academic units update integrity policies and faculty training on AI pedagogy. Leaders are weighing how to scale benefits while maintaining quality, equity, and academic standards.