EY argues that organizations’ biggest AI problem is not adoption but a practical execution challenge it calls the “tempo gap,” where machine speed outpaces human comprehension. The article describes how AI can generate recommendations and act in user workflows before people process trade-offs. EY says the mismatch shows up in predictable patterns: automated rebooking before travelers can compare options, customers accepting financial terms before reading them fully, and forms auto-populating sensitive information without users fully understanding downstream use. The firm frames the issue as an experience design and workflow governance problem—systems may technically function as designed while still creating hesitation and re-checking behavior that undermines confidence. It also notes many organizations treat AI mainly as an efficiency initiative, not as a human-centered timing problem.