Texas A&M University’s 12-campus system has launched an AI-driven student engagement platform, with a chatbot built in collaboration with Mainstay to provide personalized guidance for Pell Grant-eligible students. The system aims to direct students to financial aid, course registration, counseling, and other “on track to graduate” resources—while addressing a core barrier: siloed institutional data and disconnected service workflows. Leaders say campuses are integrating the chatbot platform across nine universities by fall 2026, with early wins that include improved outreach to stopped-out students. The effort underscores a shift from pilots to systemwide operational infrastructure for student success, not just experimentation with AI.