European business schools are leading experimentation with AI-enhanced teaching models, introducing digital professor avatars capable of providing real-time, personalized student support. Imperial Business School piloted AI ‘digital twins’ that simulate faculty voice and style to enhance learning and engagement. Meanwhile, educators reflect on the evolving paradigm where human-AI hybrid teams redefine competency building, emphasizing critical thinking over rote output. These innovations signal a shift in pedagogy toward leveraging AI as an interactive learning tool while preserving human-centric understanding in higher education.