Hyatt says AI-powered sales tools are moving beyond pilots and into daily revenue operations, freeing up roughly a full day of work per salesperson each week while increasing the company’s share of group bookings. CEO Mark Hoplamazian made the case Tuesday during a Snowflake-partnered session at Fortune’s Brainstorm Tech conference, describing faster handling of corporate RFP volume and better operational insight from combined internal hotel data and external customer feedback. Hyatt also highlighted a conversational search interface that lets travelers describe trips in natural language, with the system then surfacing relevant operational insights. Snowflake CEO Sridhar Ramaswamy added that models can reduce the burden of long data-integration projects by stitching information across systems through “built-in glue,” compressing work from years to months. For universities and employers adopting AI internally, the key development is the operational framing: Hyatt treated AI as an agentic productivity layer linked to real business workflows, not a standalone chatbot. The example points to a growing expectation that enterprise AI will directly reduce time spent and improve decision quality, using data sources beyond traditional CRM-style systems.