Indiana University expanded its generative AI instruction with a free, global release of GenAI 101 developed by the Kelley School of Business. The course is now available at no cost to anyone worldwide, aiming to build baseline AI skills across disciplines beyond computer science and to support workforce demand. IU President Pamela Whitten positioned the rollout as both an upskilling pipeline and an ethics-and-responsible-use program, with the university emphasizing responsible and careful application of generative AI. The course had already scaled inside IU, reaching more than 114,000 students, faculty, staff, and alumni since its summer launch. Course design is described as workforce-focused: eight self-paced modules and 16 concise lessons take learners from introductory prompts to building a personal AI assistant in about three and a half hours. The curriculum includes discussions of context sensitivity and common model failure modes. Kelley’s GenAI 101 also features an AI co-teacher character, Crimson, which IU uses to demonstrate how students can question and challenge AI outputs in real time—suggesting a pedagogical approach that emphasizes critical engagement rather than passive use.