Higher education marketers highlighted how colleges can protect their presence in AI-mediated discovery by adjusting content for AI citations and “answer engine” summaries. The reporting emphasized that prospective students increasingly research colleges through AI-supported tools and that institutions need to ensure their academic and outcome claims are accurately represented. Examples cited included Belmont University and Occidental College, each reporting increases in AI-driven traffic and AI citations for enrollment-related questions after targeted website content changes. Enrollment-technology and marketing executives cautioned that results are not perfectly scientific, but they said activity patterns suggest meaningful, operationally trackable improvements for institutions that treat AEO as part of admissions strategy.