Indiana University expanded its generative AI workforce training by making GenAI 101 available free worldwide, with the course developed by the Kelley School of Business. The university framed the move as a scale-up of AI skills training beyond students, citing demand from employers and emphasizing responsible, ethical application. IU reported the course has already reached more than 114,000 students, faculty, staff, and alumni since its launch last summer. The course includes self-paced modules designed to take learners from foundational concepts through building their own AI assistant, and it features an AI “co-teacher” named Crimson. The initiative also signals how universities are positioning generative AI as a core professional capability rather than a purely technical specialization, with instruction originating in a business school unit. For academic leaders, the open-access model may intensify competition for adoption of “platform-like” course experiences and raise new questions about curricular alignment, learning outcomes, and academic integrity. At the same time, the broader labor-market stakes of AI skills are surfacing in parallel reporting across the sector, suggesting university AI training will increasingly be evaluated on employability outcomes and downstream workplace performance rather than course completion alone.