Chinese families are increasingly favoring regional Asian universities over Western destinations, turning campuses in Singapore, Hong Kong, South Korea and Malaysia into both admission targets and tourist stops. The shift follows a roughly 20% decline in inbound Chinese students to the U.S. between 2018 and 2023 and reflects visa uncertainty, geopolitical tensions and new regional recruitment strategies. Universities like the National University of Singapore are now hosting campus tours for prospective students and families, and tourism‑style visits have become a cultural rite for applicants. At the same time, U.S. business‑school alumni report heightened inquiries from Central Asia amid anxieties over H‑1B reforms and visa fees. Admissions officers should expect more regional competition for international talent and plan targeted outreach, alumni engagement and articulation agreements. The change could force U.S. programs to sharpen value propositions and strengthen visa‑support services for foreign applicants.