An industry op‑ed argued that business schools, historically drivers of higher‑education globalization and standards, should now lead a shift from measuring outputs to measuring real‑world impact. The essay names outcomes such as regional economic competitiveness, firm productivity and entrepreneurship as the metrics that should replace inward‑facing accreditation and ranking criteria. The piece highlights business schools’ corporate ties, measurement culture and agility as assets for producing externally verifiable evidence of institutional value. It recommends that schools deploy applied research, outcome tracking and stronger employer partnerships to demonstrate societal effects. For deans and program directors, the argument implies strategic reallocation toward applied impact assessment, tighter employer metrics and curricular redesign that ties credits to measurable economic or social outcomes. Clarification: “Impact” here refers to externally verifiable changes in local economies, firms or social outcomes rather than traditional academic outputs.