A new Ellucian survey shows institutional AI adoption jumped to two-thirds of colleges last year, but many campuses lack strategy, governance, and dedicated budgets. At the same time Chicago Booth announced a partnership with MasterClass and OpenAI to deliver a $2,500 AI-driven executive certificate, signaling business schools are moving from experimentation to market-facing offerings. The contrast — rapid product launches alongside uneven institutional planning — highlights the execution gap universities face as AI becomes central to curriculum and executive education.