Colleges are expanding embedded counseling and basic‑needs supports as federal safety‑net disruptions and rising student needs collide. Virginia Tech’s model—placing counselors inside residence halls and academic spaces—illustrates a trend toward proximity‑based mental‑health access that normalizes help‑seeking and supports resilience training for student leaders. At the same time, institutions are rolling out emergency food, housing and financial‑assistance programs in response to the SNAP freeze and benefit delays that threatened students’ basic security. Campuses report coordinating with food banks, reallocating emergency grant funds, and increasing partnerships with local social‑service agencies. Student‑affairs leaders and campus CFOs should plan for sustained demand: these services require stable funding, workforce capacity for counseling, and cross‑unit data to target help where it’s needed most.