Universities continue to seek diversified revenue as enrollment pressures persist. The University of Washington’s Hollomon Health Innovation Challenge showcased interdisciplinary student teams and awarded $38,500 to healthcare startups, signaling how campuses are incubating commercialization pipelines. Separately, colleges are investing in on‑campus hotels—designed to support alumni events, conferences and academic programming—as a strategic revenue and branding asset. Both approaches aim to capture external dollars while linking entrepreneurship and campus facilities to institutional mission.