The Council for Higher Education Accreditation (CHEA) issued guidance reminding the public and institutions to verify accreditation claims and to report fraudulent or misleading uses of the CHEA name and logo. The advisory emphasizes that CHEA does not charge for information in its database and warns stakeholders to be alert to unauthorized representations. With increased scrutiny of credential quality and new credential providers entering the market, CHEA’s reminder highlights the continuing role of recognized accreditation bodies in assuring quality. Institutional leaders and vendor partners should ensure accurate public communications and compliance with accreditation standards.