Chicago Booth has partnered with MasterClass and OpenAI to develop MasterClass Executive, a $2,500 AI-driven certificate aimed at executives, and added a year‑long Leadership Collective program to its executive-education offerings. Booth dean Madhav Rajan said faculty helped design the program framework and ensure academic rigor; high-profile instructors include Mark Cuban and Ray Dalio. The initiative positions Booth to extend its brand at a lower price point than traditional degrees while leveraging generative-AI tools to scale instruction. Officials framed the program as a response to employer demand for AI skills and changing expectations around return on investment for graduate management education.