Whitman College announced a new affordability pricing model that caps tuition at 10% of a family’s adjusted gross income. The policy is designed to simplify cost expectations for families and reduce reliance on complex financial aid explanations before admission. Under the plan, students with family incomes of $100,000 or less will receive scholarships covering the full cost of tuition for the 2026–27 academic year. For families at $150,000, Whitman says tuition would be limited to $15,000, with additional costs handled through federal grants, merit aid, loans, and work-study. The college said it uses FAFSA adjusted gross income to calculate the tuition “10% Promise” and aims to remove stress about affordability that can arise from uncertainty during the admissions process. For the sector, the move adds another example of income-based pricing models competing with conventional discounting and expected family contribution dynamics.