David Coleman, CEO of the College Board, warned that American high schools are confronting a “dangerous moment” as student disengagement rises and generative AI reshapes perceptions of the value of traditional credentials. Coleman said many high school students are disconnected from long‑term educational goals and that AI could accelerate a 'why bother' mentality about college. Coleman urged systemic changes to AP and SAT programs to broaden access and relevance. Admissions officers, faculty governance bodies, and workforce partners will need to coordinate on credential design and messaging to counter declining motivation and to integrate AI‑aware competency measures into pathways to higher education.