New Common App data show application growth concentrated among underrepresented groups—Black applicants rose 16%, multiracial applicants 11%, first‑generation applicants 12%, and low‑income applicants expanded faster than peers—while international applications declined about 9%. The report also finds that the most selective institutions posted the smallest growth, and that more applicants are submitting standardized test scores as some schools restore requirements. Admissions officers and enrollment managers will be watching these shifts as they reallocate recruitment resources and reassess financial-aid strategies to manage a more diverse, but domestically focused, applicant pool.