New clearinghouse data show six-year college completion for the fall‑2019 cohort held at 61.1%, with clear disparities by enrollment intensity, age and prior dual enrollment. Full-time starters and students with dual-enrollment experience posted higher odds of finishing. At the same time, demographic shifts are producing enrollment growth in some regions—rural high-school senior cohorts are expanding—but many institutions struggle to reach and serve those students effectively. Admissions officers and enrollment leaders face recruitment and program-design gaps amid a bifurcated market of demand and access.