Coursera told university and corporate partners it will start charging a 15% platform fee in 2026, a move that signals a broader pivot away from the revenue‑share OPM model toward a fee‑for‑service approach. The change responds to colleges’ rising wariness of long-term tuition-sharing deals and to Coursera’s growing in-house and industry content. University leaders warn the fee will raise the cost of third-party digital programs and could accelerate institutions building internal online capabilities. The shift may redraw competitive dynamics among OPMs, corporate learning buyers and universities chasing revenue from professional and lifelong learning.