Coursera will begin charging a 15% platform fee to colleges and employers using its learning platform starting in 2026, a move that signals a rebalancing of the online-programs market. The shift toward a platform fee reflects growing OPM and MOOC fatigue among universities and Coursera’s pivot to industry content and in-house programming. Market analysts say the change accelerates a broader trend away from large tuition-share OPM deals and toward fee-for-service arrangements. Institutions should expect tighter margins on third-party course distribution and may reassess whether to build in-house online capabilities or negotiate new commercial terms with platform partners.