A higher education cybersecurity article is pushing continuous threat exposure management (CTEM) as a framework for focusing security teams on real vulnerabilities most likely to affect institutional systems and student data. The approach, described in terms of structured and iterative identification and assessment, is positioned as better aligned with the adversarial environment higher education faces. The piece argues that traditional cybersecurity strategies in colleges and universities may not be responsive enough to how threats evolve and how attackers test defenses repeatedly. CTEM is presented as an operational model that can help teams prioritize by risk and measurement rather than relying on static controls. For higher ed leaders, the practical implication is tighter alignment between cybersecurity operations, ongoing exposure measurement, and decision-making about remediation priorities across institutional tech ecosystems.