Texas A&M University System moved to maximize an AI-driven student engagement chatbot by first reducing data silos across its 12 campuses, according to reporting on the initiative. The system launched a personalized platform for Pell-eligible students and designed the tool to route learners to financial aid, registration, counseling, and other support. The key operational step described is infrastructure and coordination: leaders and units—including IT, financial aid, academic affairs, and student services—worked to identify where students could not access critical resources. In the process, administrators found communication gaps such as difficulties applying for emergency aid. The initiative includes outreach beyond active enrollment, with early results cited on preserving contact with stopped-out students. By fall 2026, nine campuses are slated to integrate the systemwide chatbot, with leaders indicating potential expansion to mental health-support routing as silo issues are addressed.