Recruiters are increasingly concentrating campus hiring at a short list of target institutions, reversing a prior push that emphasized broader talent sourcing, industry research shows. A Veris Insights survey found 26% of firms now recruit from a brief set of universities—up from 17% in 2022—while many others maintain a prioritized list of 'target' schools. The shift affects admissions messaging, career services strategy, and institutional reputation efforts as colleges compete to be on employers’ preferred rosters.