A group of opinion letters proposed a sustainable funding model for higher education that would require employers to contribute more directly to university training, arguing that current funding misaligns course supply and labor‑market needs. Authors cited mismatches between student choices and national skills shortages and urged employer investment to shape program offerings and improve returns. The proposals recommend employer‑led funding for specific professional and technical pathways and greater co‑design of curricula to reduce graduate skills gaps. Letters point to examples where industry‑university partnerships have improved employability and suggested policy levers to scale such models. For university leaders, the idea underscores growing interest in alternative revenue and partnership strategies—yet it raises governance questions about academic autonomy, equitable access and the balance between public mission and employer priorities.