Enrollment management at elite private universities has become a high‑pay executive track: enrollment chiefs at Tulane and the University of Chicago are reported to earn multimillion-dollar compensation packages after successful applicant campaigns. The rise in pay reflects the premium institutions place on early applicant yield, net tuition revenue, and sophisticated recruitment operations that combine data analytics, financial‑aid packaging and alumni networks. For boards and provosts, elevated compensation for enrollment leaders raises governance questions about ROI, admissions strategy, and the alignment of recruitment incentives with institutional mission.