Reports reveal that enrollment leaders at Tulane University and the University of Chicago now earn multi-million-dollar compensation packages after driving strong applicant pools. Both universities boosted early applicant volumes and leveraged selective recruitment strategies that produced measurable admission outcomes, prompting large salary awards for their enrollment chiefs. The disclosures raise questions about compensation structures for non-academic leaders and how pay incentives align with institutional priorities like access, diversity and affordability. Trustees and campus stakeholders are expected to debate whether high pay for enrollment success should be balanced against financial-aid commitments and long-term recruitment strategy.