Whitman College is pitching a simplified tuition model designed to reduce friction for families by quoting price based on adjusted gross income rather than requiring a separate application for pricing. The approach is positioned as an attempt to make college cost information more accessible earlier in the decision cycle. The strategy reflects a broader higher education move toward clearer affordability frameworks—particularly at private institutions where net price uncertainty can deter enrollment. By compressing the steps needed to receive a cost estimate, Whitman’s model aims to lower administrative barriers while improving predictability for prospective students. For admissions and financial aid leadership, the key operational question will be how such pricing logic interacts with aid packaging and whether the institution can sustain the affordability intent across changing family income profiles.