New data show two enrollment shifts reshaping higher education: an increase in adult learners and a shrinking pool of traditionally aged applicants. State and institutional analysis indicates adult enrollment (25+) rose about 10% year‑over‑year, while many colleges are loosening admission processes—simplifying apps, waiving fees and proactively recruiting as the 18‑year‑old cohort declines. Colleges are adapting by expanding short‑term credentials, dual‑enrollment and flexible formats to attract working adults. The immediate result: higher admit rates and more aggressive recruitment tactics. Trustees and enrollment officers must retool outreach, pricing and program portfolios to capture nontraditional demand while protecting academic standards and financial sustainability.