Educational Testing Service is pursuing buyers or strategic investors for two of its core exams, the GRE and TOEFL, according to The Wall Street Journal. ETS has fielded interest from private‑equity firms, Asia‑based investors and education entrepreneurs as demand for traditional graduate‑ and international‑student tests has declined. GRE test‑taking has fallen sharply since the pandemic as many graduate programs adopted test‑optional admissions; TOEFL faces competition from Duolingo and other language assessments while visa policy shifts have reduced international applicants to U.S. programs. Sources said ETS hopes to fetch roughly $500 million for the pair. A sale could reshape the market for standardized admissions testing, raising questions about score access, pricing and how graduate programs evaluate applicants as centralized testing changes hands.