Public health guidance is increasingly competing with influencer content, raising risks for student and community well-being as people turn to non-clinicians for medical advice. Pew Research reports that half of U.S. adults under 50 get health information from influencers, primarily on TikTok, Instagram, and YouTube, often encountering it incidentally rather than through deliberate sourcing. The analysis finds most influencers are not medical professionals; they rely on personal experiences as caregivers, entrepreneurs, or parents. Pew also notes that groups historically underserved by healthcare institutions—including those without health insurance—are particularly likely to seek health advice from these channels. For colleges, this creates additional pressure on campus health teams to provide clear, credible guidance that can compete in the information environment students actually use—especially as trust in medical ethics and confidence in care quality continue to fluctuate.