GMAT’s new “Superscore” approach for business-school applicants is shifting how candidates can build their MBA test profile, changing the incentives behind retakes and section-focused preparation. The update centers on how schools and applicants think about mixing scores across testing dates, rather than treating a single sitting as the final score. For b-schools and their admissions teams, the key operational question is how Superscoring interacts with each school’s existing score-use rules and how it affects applicant volume—particularly among test-takers who previously retook the full exam only when unhappy with their overall result. The change also raises practical advising needs for candidates and counselors: how to decide whether to retake part of the exam, and when to stop. As schools market their admissions processes, Superscore becomes another lever in the applicant decision calculus. Overall, the Superscore framework tightens the link between GMAT strategy and admissions outcomes while pushing schools to ensure their policies remain transparent and consistent with candidate expectations.