Harvard Business School has maintained its status as the most desired MBA program for the third consecutive year, according to Bloomberg Businessweek’s survey, capturing a significant lead over competitors like Stanford. Despite fluctuating rankings, rising tuition fees, and an unpredictable employment market, Harvard’s brand prestige, case-method teaching, and alumni network continue to exert strong appeal, especially for international and prestige-driven applicants. This preference persists even as graduates navigate an evolving job landscape and growing financial considerations.