HEC Paris unveiled a sweeping five‑year strategy that pairs an ambitious €300 million fundraising campaign with a curriculum overhaul to embed AI, technology and sustainability across its MBA and institutional offerings. The campaign allocates €100 million to a campus rebuild and €200 million to programmatic investments designed to widen access, scale experiential learning and incubate social‑impact initiatives. The school’s curriculum changes reframe the MBA around flexible specializations and transversal concentrations in tech and sustainability, aligning pedagogy with employer demand for AI fluency and climate competence. Business‑school administrators and deans should watch HEC’s approach as a model for coupling capital campaigns with curricular agility to attract students, donors and corporate partners.