A higher education cybersecurity guidance piece advances continuous threat exposure management (CTEM) as a structured way for campus security teams to focus on the vulnerabilities that pose the greatest risk to institutional systems and data. It argues that traditional campus security strategies may not keep pace with an increasingly adversarial environment. CTEM is described as an iterative approach to identifying, assessing, and using security signals to guide risk prioritization over time—aimed at improving how teams decide what to patch, monitor, and defend first. For institutional leaders, adopting CTEM approaches can affect governance, vendor selection, incident readiness planning, and how security teams coordinate with IT and academic systems that store sensitive student and research data.