IE Business School announced campuswide integration of generative AI tools and was recognized in a Best in Class award for Artificial Intelligence. The school rolled out ChatGPT Edu across students, faculty and staff through an institutional collaboration with OpenAI and rewired core curricula—embedding machine learning, chatbots and ethical governance into degree programs. IE paired technical coursework with leadership and assessment reforms, aiming to train students on both tool use and governance. The initiative highlights how a business school can operationalize AI at scale across pedagogy, assessment and executive education.