The Kellogg School of Management hosted its annual Super Bowl Ad Review, where more than 70 MBA students, guided by professors Tim Calkins and Derek Rucker, deployed the ADPLAN framework to evaluate national commercials in real time. The exercise blends experiential learning with brand strategy and gives marketing faculty and corporate partners an applied assessment of creative work. The event highlights MBA programs’ role in teaching industry-facing evaluation methods and offers a recruiting touchpoint for brand and advertising employers.