An increasing number of UK universities are offering lifelong careers support to graduates in their 40s and 50s, expanding traditional campus services to mid‑career professionals seeking pivots or reskilling. Institutions now provide job-application coaching, interview prep and sector reentry assistance as alumni demand second‑career guidance. This shift has implications for U.S. campuses exploring lifelong learning and alumni engagement strategies: careers teams will need new funding models, partnerships with employers, and metrics that measure mid‑career placement success. Continuing-education and executive-education units can align with careers services to monetize support while strengthening alumni pipelines for recruitment and philanthropy.