An admissions director’s memo highlighted seven recurring mistakes sinking MBA applications, from inconsistent storytelling across materials to writing what applicants think schools want to hear. The guidance—drawn from former senior admissions officials—warns that small lapses in coherence or authenticity create doubt and derail candidacies at top programs like INSEAD. The piece advises applicants to craft a single through-line, align essays and recommendations, and avoid performative narratives. It also recommends practical checks—reconciling resume claims with recommender statements and focusing on evidence-backed leadership examples. Admissions teams and coaches can use the checklist to refine applicant readiness and reduce avoidable rejections.