Coursera’s CEO and industry hiring data contend that microcredentials are becoming decisive in employer selection: Coursera reports employers prefer candidates with professional certificates, especially in AI, data and cybersecurity. At the same time, NYU’s Scott Galloway warns that internal advocacy and networking remain dominant hiring forces—he estimates about 70% of hires have an internal champion. For universities and career centers, that dual pressure means expanding short‑form credential offerings while strengthening alumni networks and employer engagement. Academic leaders should consider integrating stackable certificates into curricula and emphasizing referral pipelines and experiential placements to boost graduate employability.