College athletes are experiencing escalating harassment on social media, with NCAA research showing basketball players face especially high volumes of abusive messages around marquee events like March Madness. Players report targeted threats, doxxing and sustained campaigns that sometimes prompt law-enforcement notifications and university safety interventions. Coaches and athletic directors are urging platforms and campus leaders to adopt better monitoring and rapid-response protocols; mental-health providers warn the sustained abuse risks performance and retention. Universities are also considering policy options, from legal recourse to expanded counseling, to shield student-athletes from online harm.