A Citizens Bank survey finds more than 60% of parents say they will take extraordinary measures—working second jobs, borrowing against retirement accounts or pausing investing—to help children afford college. Respondents reported actions such as taking on second jobs (19%), tapping 401(k) savings (30%), and delaying retirement (over 60%). The report highlighted tuition increases—tuition costs now markedly higher than decades ago—as a driving factor. Tony Durkan of Fidelity and other financial advisers warned that these trade‑offs risk long‑term financial security for families and could amplify calls for more robust financial aid, price transparency and need‑based support from institutions. Higher‑education leaders and policymakers face growing pressure to address affordability: shifting family financing behaviors will affect enrollment decisions, demand for community colleges and public aid, and political support for reforms to tuition and student‑aid models.